Trade or consumer fair

How many stands fit, and when do you break even? Fill in what you know; a venue quote turns the estimate into a fact.

Venue typeGross floor area (m²)Fair daysBuild-up and break-down daysRent per quote, all days (€, 0 = estimate)

Stand types

Namem²Price (€ excl.)Number

Facilities per stand: walls, table, power (€)Stand building and logistics per day (€)Expected visitors per dayAverage ticket price (€ incl. VAT; 0 = free)Main sponsor (€)Food and drinkCaterer fees per day (€)Crew per fair day (€)Decoration and signage (€)Volunteer catering per day (€)Marketing (€; 0 = % of revenue)Municipality (permit fee)Contingency (%)Security (1 per 250, min. 2)Medical (GHOR standard)Buma/SenaFirst edition (marketing 17% instead of 9%)My answers may be stored anonymously to improve estimates for others. No name, e-mail or location. Off by default.

Break-even

2014 visitors

10% of capacity

Result at 2000 visitors: -€290
Costs: €101,570
Revenue: €101,280
Cost per visitor: €51

All amounts excl. VAT.

Capacity

45 of 126 stand places planned

max. 9,750 visitors at once on this area

Compare with a second attendance figure

What does one change do?

Add securitybreak-even -122 visitors
Sponsor +€5,000break-even -187 visitors
Stand price +10%break-even -114 visitors
One day lessbreak-even -1284 visitors

Line items

Venue rent estimate · €/m²/day band for the venue type	−€39,000 low €23,400 · expected €39,000 · high €58,500
Venue service costs estimate	−€6,500 low €4,550 · expected €6,500 · high €9,750
Venue management estimate	−€1,235 low €1,040 · expected €1,235 · high €1,430
Stand facilities estimate	−€11,250 low €7,875 · expected €11,250 · high €14,625
Stand building estimate	−€5,000 low €3,500 · expected €5,000 · high €6,500
Crew estimate	−€2,500 low €1,750 · expected €2,500 · high €3,250
Decoration and signage estimate	−€1,000 low €700 · expected €1,000 · high €1,300
Volunteer catering estimate	−€800 low €560 · expected €800 · high €1,040
Security public tariff 2026 · 3×10u×2d	−€2,550 low €2,100 · expected €2,550 · high €3,000
Medical public tariff 2026 · 2×10u×2d	−€1,100 low €980 · expected €1,100 · high €1,500
Permit fee public tariff 2026 · eindhoven B	−€2,679 low €2,545 · expected €2,679 · high €2,813
Buma public tariff 2026	−€3,211 low €3,050 · expected €3,211 · high €3,372
Sena public tariff 2026	−€421 low €400 · expected €421 · high €443
Stand sales your input · 15 × Makers Market 3 m	+€4,500 low €4,500 · expected €4,500 · high €4,500
Stand fee 1% public tariff 2026	−€45 low €43 · expected €45 · high €47
Stand sales your input · 15 × Stand 4×3 m	+€9,900 low €9,900 · expected €9,900 · high €9,900
Stand fee 1% public tariff 2026	−€99 low €94 · expected €99 · high €104
Stand sales your input · 15 × Stand 6×5 m	+€16,500 low €16,500 · expected €16,500 · high €16,500
Stand fee 1% public tariff 2026	−€165 low €157 · expected €165 · high €173
Sponsorship estimate · Hoofdsponsor	+€20,000 low €14,000 · expected €20,000 · high €26,000
Ticket revenue your input · excl. 9% VAT	+€45,880 low €45,880 · expected €45,880 · high €45,880
Ticket fee €0.69 public tariff 2026	−€1,380 low €1,320 · expected €1,380 · high €1,440
Payment costs iDEAL public tariff 2026	−€580 low €580 · expected €580 · high €700
Caterer fees your input	+€4,500 low €4,500 · expected €4,500 · high €4,500
Marketing estimate · 17%	−€17,218 low €12,052 · expected €17,218 · high €22,383
Contingency estimate · 5%	−€4,837 low €3,386 · expected €4,837 · high €6,288